绿色农产品电商销售模式的困境及解决路径

Analysis on the Legal Protection of Green Agricultural Development under Ecological Rationality

在阅读了大量文献的基础上,文中对湖北省荆门市沙洋县五里埔镇六村的农村农产品生产及销售情况进行了实地调查。当地农产品的电商销售模式尚处于起步阶段,要想通过新型销售模式倒逼农业绿色发展究竟存在哪些障碍?研究发现,其主要在于成本效益、利益维护、制度保障三个方面。通过对访谈资料的深入分析,从政策层面提出了几点建议。

On the basis of reading a lot of literature,we made a field investigation on the agricultural green development of six villages in Wulipu town,Sha Yang county,Jing Men city,Hubei province.The e-commerce sales model of local agricultural products is still in the initial stage.What are the obstacles to the green development of agriculture through the new sales model It is found that this is mainly in three aspects:cost-effectiveness,interest maintenance and system guarantee.Through in-depth analysis of the interview materials,we put forward several feasible suggestions.