考虑社交网络因素影响的供应链协作契约策略演变研究

Research on Supply Chain Collaboration Contract Model Considering Social Network

在实际的供应链管理中发现,供应链协作双方在自身利益最大化这一目标前提下,承担契约签订的个体同样会受到其本人社交网络“熟人圈”的影响,以双方期望利润的多元函数为目标,建立供应链协作契约模型,在社交网络强度作用下,采用BP神经网络仿真,得到供应链协作企业模型由制造商主导的整体决策模型向制造商与零售商分散决策模型演变的研究结论,同时得到供应链期望利润相对有所下降。

In the actual supply chain management found that supply chain collaboration both parties when signing the contract,under the premise of self-interest maximization,bear individual contracts signed will also be affected by their own social network“circle of acquaintances”in consideration of the manufacturer under buyback mode,the establishment by the strength of social networks and the expected profit is not subject to the impact of the strength of the social network,the wholesale price,the repurchase price multi-function model contract,and by an example,a conclusion:by the strength of social networks,supply chain manufacturers,retailers and the overall supply chain expected return relative decline.