轮胎橡胶产品在电商平台营销发展模式探索

Exploring the Development Model of Tire and Rubber Productson the E-commerce Platform

随着现代互联网技术的不断发展,越来越多的消费者青睐于网上购物,传统的产品营销模式渐渐被电子商务营销模式替代,轮胎橡胶这种传统的行业,也必须开拓新的营销模式,顺应时代发展。针对轮胎橡胶行业电商发展的机遇与挑战,探索一种最为合理地电子商务营销体系,实现线上销售与线下服务相融合,为轮胎企业的发展带来新的商机。

With the development of modern Internet technology,more and more consumers favor online shopping,the traditional product marketing mode is gradually replaced by e-commerce marketing mode,tire and rubber,a traditional industry,must also develop new marketing models and adapt to the development of the times.In view of the opportunities and challenges of the development of e-commerce in tire and rubber industry,this paper ex⁃plores a most reasonable e-commerce marketing system,and realizes the integration of online sales and offline services,bringing new business opportunities for the development of tire enterprises.