高校自媒体矩阵构建策略

The Strategy of "We Media" Matrix Construction in Universities

自媒体时代大大提高了信息传播的速度而且改变了信息传播的模式,对人们的生产生活都产生了深远的影响。高校的宣传工作要适应自媒体时代的要求,就需要深入了解如何利用自媒体矩阵服务于高校的宣传工作,扩大高校影响力打造良好的高校品牌形象。本文梳理了自媒体的发展过程,并从自媒体矩阵的概念、优势、构建原则和自矩阵类型等方面认识高校构建自媒体矩阵的意义进而探讨如何建设高校自媒体矩阵。

The age of "we media" has greatly improved the speed of information transmission and changed the mode of information transmission, which has had a profound impact on people’s production and life. In order to adapt to the requirements of the era of "we media", it is necessary to have a deep understanding of how to use "we media" matrix to serve the publicity of colleges and universities, expand the influence of colleges and universities and build a good brand image of colleges and universities. This paper sorts out the development process of "we media", and understands the significance of constructing "we media" matrix in colleges and universities from the concepts, advantages, construction principles and types of "we media" matrix, and then discusses how to construct "we media" matrix in colleges and universities.