数字化转型背景下ICT企业生态伙伴选择研究——基于前景理论和场理论

Research on Ecological Partner Selection of ICT Enterprises under the Background of Digital Transformation:Based on Prospect Theory and Field Theory

数字化转型背景下,生态伙伴选择是ICT企业数字化转型的首要环节,在一定程度上决定了数字化转型的效率和效果。本文构建了ICT企业生态伙伴数字化转型合作能力评价指标体系,将前景理论和场理论相结合,提出了ICT企业生态伙伴选择多属性决策的评价模型和选择模型。将评价模型引入前景理论,充分考虑了决策者心理因素,帮助决策者避免一味地规避风险或喜爱风险,结合VIKOR方法得到合理有效的妥协解;在此基础上,将选择模型引入场理论,充分考虑了ICT企业与待选生态伙伴间客户价值创造资源的互补性、伙伴选择的合理性和相互作用的连续性,在一定程度上保障了选出的生态伙伴更加合适、匹配。最后,通过一个实例分析验证了方法的科学性和有效性。

Under the background of digital transformation,the selection of ecological partners is the most important part of the digital transformation of ICT enterprises.To some extent,it determines the efficiency and effectiveness of digital transformation.By establishing an evaluation system of digital transformation and cooperation ability of ICT enterprise ecological partner,and making a comprehensive use of prospect theory and field theory,this paper proposes an evaluation model and a selection model of multi-attribute decision-making for ICT enterprise ecological partner selection.Prospect theory considering the psychological factors of managers is introduced to construct an evaluation model,which can help policymakers avoid being too risk-averse or risk-seeking.Then a reasonable effective compromise solution is obtained by VIKOR method.The selection model considers the complementarity of customer value creating resources,the reasonableness of partner selection and continuity of interaction and interaction of ecological partner selection.To some extent,it is ensured that the selected ecological partners are more suitable.Finally,an example is given to verify the scientificity and effectiveness of the method.