新时代提升新媒体信息生态位对策研究

Building and Promoting the New Media Information Niche

随着我国发展进入了社会主义新时代,各项事业取得了长足的发展和显著的进步。在传媒信息传播领域,以互联网技术为基础,5G、数字技术、人工智能等为契机发展起来的新媒体,因其较之传统媒体所具有的移动化、多元化、互动化、个性化等特点,改变着各行各业信息传播方式,也改变着人们的生活方式。然而,一种新生事物的出现,存在新的发展机遇的同时,也必将带来新的操作上、管理上的挑战。在经济飞速发展,生活节奏变快的今天,受众对信息的需求变得越来越迫切,新媒体为受众提供各种实时、多元、开放的信息,满足各种精神需求的同时,也伴随着各种传播问题的出现。在媒体融合的背景下,如何以习近平新时代中国特色社会主义思想为指导,利用新媒体的技术优势,提升新媒体的信息生态位,就显得尤为重要。

With the development of our country entering the new era of socialism, various undertakings have made considerable development and remarkable progress. In the field of media information communication, new media, which is based on Internet technology and developed by 5 G, digital technology and artificial intelligence, has changed the way of information communication in all walks of life and people’s life style because of its characteristics of mobility, diversification, interaction and personalization compared with traditional media. However, the emergence of a new thing, there are new opportunities for development, but also will bring new operational and management challenges. With the rapid development of economy and the fast pace of life, the audience’s demand for information is becoming more and more urgent. New media provides the audience with all kinds of real-time, diversified and open information to meet all kinds of spiritual needs, but also with the emergence of various communication problems. Under the background of media convergence, how to use Xi Jinping’s new era thought as guidance and make use of the technological advantages of new media to enhance the information niche of new media is particularly important.