网店商品图片的拍摄与处理课程教学方法的研究

Research on the Teaching Method of the Course of Photography and Processing of Online Store Commodity Pictures

随着网络零售业的快速发展,消费者渴望对网店商品有更多的了解,而在网络销售中要想解决这个问题,除了对商品作出翔实的文字描述外,精致、全面的网店商品照片也是非常重要的。通过浏览精美的商品照片,消费者可以对商品的每个细节有更深入的认识和了解,从而消除购买疑虑;且精美的商品照片,详细的商品描述,就像时尚、精致的商场装潢一样,会提升消费者购买过程中的愉悦感,有利于促成网店商品交易的达成。文章从网店的Logo、商品宣传海报、商品详情图的设计制作三方面入手,谈谈网店商品图片的拍摄与处理这门课程中所采用的教学方法。

With the rapid development of online retail industry,consumers are eager to have more understanding of online store goods,and in online sales,in order to solve this problem,in addition to the detailed text description of goods,exquisite and comprehensive online store commodity photos are also very important.By browsing exquisite commodity photos,consumers can have a deeper understanding of the details of the goods and relieve their purchase doubts.And exquisite commodity photos,detailed commodity descriptions will enhance the pleasure of consumers in the process of buying,and are conducive to the realization of online store commodity transactions.This paper discusses the teaching method of Photography and Processing of Online Store Commodity Pictures from the aspects of shop Logos,commodity posters,commodity detail map designs.