基于AHP法的洪雅县康养旅游资源评价研究

Study on Evaluation of Health and Wellness Tourism Resources of Hongya County Based on AHP Method

以洪雅县作为研究对象,从康养旅游资源价值、康养旅游环境价值、康养资源开发条件三方面选取宗教文化、美感度、森林覆盖率、物种多样性、可进入性以及康养旅游服务等作为主要评价指标,运用层次分析法,构建洪雅县康养旅游资源评价体系,对其康养旅游资源进行定量分析。研究结果表明,洪雅县康养旅游资源价值权重为0.4530,在综合评价中占据核心地位。根据评价结果,文章提出了洪雅县进一步开发康养旅游资源的相关建议。

Based on Hongya County as the research object,this paper starts from three aspects:the health and wellness tourism value,environmental value and exploitation conditions,selecting religious culture,beauty,the forest coverage rate,species diversity,accessibility,health and wellness tourism services as the main evaluation index,using the application of analytic hierarchy process(ahp)to build a tourism resources evaluation system for Hongya County,and giving tourism resources of quantitative analysis.The result shows that the value weight of health and wellness tourism resources in Hongya County is 0.4530,which occupies the core position in the comprehensive evaluation.Finally,according to the evaluation results,suggestions on further development of health and wellness tourism resources in Hongya County are put forward.