基于网络评价的酒店员工服务质量提升研究——以昆山皇冠假日酒店为例

Research on Service Quality Improvement of Hotel Staff Based on Internet Evaluation——Taking Crowne Plaza Kunshan as an Example

目前,越来越多的顾客通过网络预订酒店,十分关注各个平台的网络评价,网络点评对于提高酒店服务质量具有重要的参考价值。本文将从各个平台的网络评价入手,以昆山五星级酒店——昆山皇冠假日酒店为例,基于点评数据,通过分析网络评价得出酒店顾客的真正需求,从而提高酒店服务质量。

At present,more and more customers are booking hotels through the Internet,paying great attention to the online evaluation of various platforms.Online reviews have an important reference value for improving the quality of hotel services.This article will start with the online evaluation of various platforms.Taking the five-star Kunshan Crowne Plaza Hotel in Kunshan as an example,based on the review data,the real needs of hotel customers will be obtained by analyzing the network evaluation,thereby improving the hotel service quality.