有效提升人身保险服务质量的方法与途径——以青海省为例

Methods and Methods for Effectively Improving the Quality Of Life Insurance Services——Taking Qinghai Province as an Example

从20世纪30年代开始,我国学者就开始致力于研究农村小额人身保险,直至20世纪80年代才逐渐成形。虽然未找到普遍适合我国的经营理念和经营方式,但是对于涉及政府和商业保险公司的多主体经营,达成了相当的共识,认为政府监管和保险产品结合是解决问题的方式之一。鉴于国内外涉及农村小额人身保险服务质量研究参考文献较少,故本文在选取文献方面倾向于研究该方面。

Since the 1930s,Chinese scholars have been devoted to the study of small-scale life insurance in rural areas,and they did not take shape until the 1980s.Although we have not found a business philosophy and method that are generally suitable for our country,we have reached a considerable consensus on multi-agent operations involving government and commercial insurance companies,and believe that the combination of government supervision and insurance products is one of the ways to solve the problem.In view of the fact that there are few references on the quality of rural small life insurance services at home and abroad,this article tends to study this aspect in terms of literature selection.