基于悖论管理视角的老字号企业数字化转型研究——以张弓酒业为例

Paradox Management in the Digital Transformation of Time-honored Enterprises:a Case of Zhanggong

本文以张弓为案例研究对象,基于悖论管理视角对老字号企业数字化转型中面临的关键问题和相应实施策略进行剖析。研究发现,张弓在数字化转型过程中始终面临着传承与创新的悖论管理问题,而文化关联性是老字号企业选择传承还是创新的重要依据。当企业选择双元论策略、即在传承和创新二选其一时,应通过强化机制和重构机制来促进策略的实施;当企业选择双元性策略,即传承和创新二者并存时,应通过整合机制来促进策略的实施。本文的研究发现丰富了组织悖论管理与数字化转型的相关理论体系,对老字号企业顺利实施数字化转型也具有重要的参考价值。研究提出,数字化转型对于老字号企业的存续与发展至关重要,恰当处理传承与创新悖论是老字号企业数字化转型中需要解决的关键问题;老字号企业应将核心文化要素作为选择传承和创新的重要依据,充分挖掘数据创新驱动潜能,构建数字化转型的生态体系。

Using Zhanggong as the case organization,this study identifies the key issues and corresponding countermeasures in managing the digital transformation of time-honored enterprises from the perspective of paradox management.We find that Zhanggong has been facing the paradoxical challenge of preservation and innovation during its digital transformation,and cultural relevance is the critical criteria for time-honored enterprises to choose between preservation and innovation.When a firm adopts the dualism strategy and make a choice between preservation and innovation,the reinforcement mechanism and reconfiguration mechanism can facilitate the strategy implementation.When a firm adopts the duality strategy and decides to make the preservation and innovation coexist,the integration mechanism can facilitate the strategy implementation.Our findings contribute to the theory building of organizational paradox management and digital transformation,and have valuable practical implications for the successful implementation of digital transformation in China’s time-honored enterprises.It is concluded that the digitalization transformation is very important for the survival and development of the old-name enterprises,and the key problem to be solved in the digitalization transformation of the old-name enterprises is to properly deal with the paradox of inheritance and innovation The core cultural factors should be taken as the important basis for the selection of inheritance and innovation,and the potential of data innovation should be fully tapped to construct the ecological system of digital transformation.