摘要
通过对当今广播节目的现状进行分析,指出提升广播节目的吸引力,最终使广播节目的收听率得到有效提升,推动我国广播宣传的更好发展。
Based on the analysis of the current situation of radio programs,this paper points out that improving the attraction of radio programs will ultimately improve the listening rate of radio programs and promote the better development of radio publicity in China.
作者
张玮桔
ZHANG Weiju(Cangxian Radio and Television Station,Cangzhou 061000,China)
出处
《电视技术》
2019年第21期37-38,共2页
Video Engineering
关键词
吸引力
感染力
提升策略
attraction
appeal
promotion strategy