融媒体时代的电视媒体转型路径研究

Research on the transformation path of TV media in the era ofconvergence media

随着互联网技术的发展,网络自媒体以及手机自媒体等新媒体形式的出现对传统电视媒体造成了极大的冲击和影响。在融媒体时代背景下,本文对传统电视媒体所面临的发展困境进行分析,并对电视媒体有效转型路径进行探究。

With the development of Internet technology,the emergence of new media forms such as network self-media and mobile phone self-media has caused great impact and influence on traditional TV media.In the context of the era of convergence media,The article analyzes the development dilemma faced by traditional TV media and explores the effective transformation of TV media.