摘要
随着短视频的发展,新闻短视频作为其中的垂直领域,迅速渗透至人们的生活中,这种新闻传播模式符合新时代受众的接收心理,改变了人们的新闻信息接收习惯,在泛娱乐背景下,短视频传播的低俗问题、过度娱乐化问题,也引起了广泛关注。文章针对泛娱乐化背景下新闻短视频的发展战略进行阐述与分析。
With the development of short video,news short video as a vertical field has quickly penetrated into people's lives.This news dissemination model is in line with the reception psychology of the audience in the new era.Under the background of entertainment,the problems of vulgarity and over-entertainment of short video transmission have also attracted wide attention.Based on this,this article explains and analyzes the development strategy of news short video under the background of pan-entertainment.
作者
高潮洋
GAO Chaoyang(Anhui Radio and TV Station,Hefei 230000,China)
出处
《电视技术》
2019年第22期66-67,共2页
Video Engineering
关键词
泛娱乐化背景
新闻短视频
发展战略
pan-entertainment background
short video news
development strategy
