论传统电视节目与网络自制节目的博弈与发展

On the game and development of traditional TV programs and internet self-made programs

随着网络自制节目的出现以及快速发展,使得传统电视节目面对挑战,二者之间的较量已经悄然开始,进入博弈与发展阶段。为此,要正确认识传统电视节目与网络自制节目的区别,分析了网络自制节目发展的创新性,构建了传统电视节目在这场博弈中获得新生的策略,以求得在融媒体时代实现稳定转型与发展。

With the emergence and rapid development of online self-made programs,it has also become an important leisure entertainment method for the public,making traditional TV programs facing challenges.The contest between the two has quietly begun and entered the stage of game and development.Therefore,it is necessary to correctly understand the difference between traditional TV programs and online self-made programs,analyze the innovativeness of the development of online self-made programs,and construct a strategy for traditional TV programs to get a new life in this game,in order to achieve stable transformation in the era of media fusion And development.