基于微信公众平台的吉林省高校图书馆阅读推广现状调研

The Research on the Current Situation of the Reading Promotion of the University Libraries in Jilin Province Based on WeChat Public Platform

随着互联网和信息科学技术的快速发展,微信社交软件应运而生。高校图书馆利用微信平台开展阅读推广,能够为读者提供获取信息的新途径,对于提升学生个人修养和综合素质、培养和陶冶道德情操具有积极的推动作用。为了将高校图书馆阅读推广工作与微信公众平台有机融合,文章重点分析了吉林省高等院校图书馆微信平台阅读推广现状,提出改善高校图书馆微信公众号阅读推广应用的策略与路径。

With the rapid development of the Internet and information science and technology,the WeChat social software rises in response to the proper time and conditions.The WeChat platform was used by the university libraries to generalize the reading promotion,which can provide users with a new way to obtain the information and play a positive role in promoting the personal cultivation accomplishment and comprehensive quality and the moral sentiment.In order to combine the work of reading promotion of university libraries and the WeChat public platform,the paper focuses on the analysis of the current situation of WeChat platform on the reading promotion in the higher education institutions in Jilin Province and puts forward some strategies and paths to improve the popularization and application of the WeChat public accounts in the university libraries.