当代传统文化创意产品的机遇与挑战

OPPORTUNITIES AND CHALLENGES OF CONTEMPORARY TRADITIONAL CULTURAL CREATIVE PRODUCTS

引言随着国家"一带一路"倡议的大力实施以及对文化创意产业发展的支持政策的不断出台,中国传统文化正在迎接着新的发展机遇。同时,科学技术的进步为文化创意产品的实现提供了更多的可能。面对时代的契机,各文化文物单位不约而同的将开发的内容投向传统文化资源,力求抢占这波难得的机遇。如何将传统文化资源与创意完美结合,设计出具有文化底蕴与时代性,并满足现代人需要的文化创意产品,是产品设计者需要思考的重要问题。

The development of the times brings opportunities for the development of cultural and creative products,but the development of traditional cultural and creative products also faces the problems of homogeneity,vulgarization,and backward logic of product development.Based on the characteristics of the era of traditional cultural creative product development and combined with case analysis and description,this paper sums up the misunderstandings of traditional cultural creative product development,and puts forward the development of traditional cultural creative products.By doing so,the authors aim to enhance the level of traditional cultural creative product development by tapping traditional cultural genes,enhancing product cultural connotation,giving play to regional advantages and the idea of diversified product development.