摘要
新冠肺炎疫情对我国旅游业产生了巨大冲击。随着各级政府提振计划的出台和国民对旅游的补偿性需求,旅游业将迎来新的发展机遇。在分析后疫情时期康养旅游三大发展机遇的基础上,从康养旅游产品开发、康养旅游基地建设、康养旅游标准推行、康养旅游服务方式转变、康养旅游信息化应用以及康养旅游服务人才培养等方面,提出康养旅游发展的建议。
The outbreak of COVID-19 has had a huge impact on China's tourism industry.With the announcement of government promotion plans at all levels and the compensatory demand for tourism from citizens,the tourism industry will usher in new development opportunities.This paper analyzes the three major development opportunities for health tourism during the“post-epidemic”period.On this basis,it proposes development strategies for health tourism from the six aspects of health and well-being products development,tourism base construction,tourism standards implementation,tourism service method transformation,tourism information application,and tourism service talents cultivation.
作者
潘雅芳
王玲
PAN Yafang;WANG Ling(Modern Service Industry School of Zhejiang Shuren University,Hangzhou,Zhejiang,310015,China)
出处
《浙江树人大学学报》
2020年第3期1-5,13,共6页
Journal of Zhejiang Shuren University
关键词
康养旅游
旅游业
旅游经济
旅游服务
health and well-being tourism
tourism industry
tourism economy
tourism service
