融合食用菌形象特征的食用菌品牌设计策略

The Design Strategy of Edible Fungus Brand Integrating the Characteristic of Edible Fungi

对融合菌类形象特征的食用菌品牌的设计策略开展研究,讨论了菌类形象在食用菌品牌传播价值、经济价值和审美价值上采取的策略;探讨了食用菌品牌设计的费用问题。食用菌品牌设计为食用菌企业拓展国际市场空间、增强国际市场的影响力和竞争力提供了有力的支撑。

This paper studies the design strategy of edible fungi brand which integrates the characteristics of edible fungi image,discusses the strategy of edible fungi image in the transmission value,economic value,and aesthetic value of edible fungi brand,and discusses the cost of edible fungi brand design.The brand design of edible fungi provides a strong support for edible fungi enterprises to expand the international market space and enhance the influence and competitiveness of the international market.