“互联网+”背景下《国际市场营销》课程双语教学研究

“互联网+”背景下,探索《国际市场营销》双语教学中面临的问题,研究一种能够提高《国际市场营销》教学效果的双语教学模式尤为重要。在阐述本课程双语教学必要性的基础上,分析了本课程双语教学中存在的问题,最后提出了国际市场营销双语教学的建议与对策。

Along with"Internet+"background,exploring problems in the bilingual teaching of international marketing,finding out a way to enhance the bilingual teaching effect is especially important.In this article,the author has analyzed the necessity to conduct bilingual education on the module of international marketing,and has investigated the existing problems in the bilingual teaching of this module,finally puts forward the suggestions and countermeasures of bilingual teaching of international marketing.