云南丽江冰雪旅游的发展研究

A Study on Development of Ice and Snow Tourism in Lijiang of Yunnan

冰雪旅游是近几年中国旅游的一大热点。以玉龙雪山闻名的丽江,冰雪资源丰富,但其依旧停留在"以观光为主"的旅游模式中,冰雪资源的利用率不高。文章着重分析了丽江开展冰雪旅游的可行性,提出了丽江冰雪旅游市场转型升级的发展思路,以期为丽江打造冰雪旅游品牌提供帮助。

Ice and snow tourism has been a hot spot in China in recent years.Lijiang,famous for Yulong Snow Mountain,is rich in ice and snow resources,but it still stays in the"looking-oriented"tourism mode,and its utilization rate of ice and snow resources is not high.This paper analyzes the feasibility of developing ice and snow tourism in Lijiang,and puts forward the development ideas for the transformation and upgrading of the ice and snow tourism market in Lijiang,hoping to provide helps for Lijiang to create an ice and snow tourism brand.