体育专业大学生使用慕课意图的影响因素研究

Research of Factors that Influence Intentions of College Students Majored in Sports for Using MOOC

以体育专业在校大学生为研究对象,通过问卷调查法和数理统计法对体育专业大学生使用慕课意图的影响因素进行研究。结论:第一,课题技术适应性是直接影响慕课持续使用意图最重要的变量;第二,期望满足是间接影响慕课的持续使用意图的最重要的变量;第三,感知有用性以态度和满意度为媒介,将直接影响到持续使用意图;第四,感知易用性对慕课的使用意图没有产生特别的影响;第五,态度和满意度会对持续使用意图产生直接的影响。

By taking college students majored in sports as objectives of study,this paper has made a study on factors that influence intentions of college students majored in sports for using MOOC.Conclusions:first,technological adaptability of a subject is the most important variable that has direct impact on continuous use intention of the students;second,expectation satisfaction is the most important variable that has indirect influence on the continuous intention of using MOOC;third,perceived usefulness that takes attitude and satisfaction degree as media will directly influence continuous use intention;fourth,perceived ease of use does not have particular influence on the intention of using MOOC;fifth,attitude and satisfaction degree will have direct influence on the continuous use intention.