2017年全国中医药健康文化知识普及情况调查数据分析

Analysis of survey data of popularization of traditional Chinese medicine health culture knowledge in 2017

持续追踪与分析全国中医药健康文化知识普及情况变化趋势,为制定中医药健康文化知识普及有关政策、策略和措施提供科学依据。该研究采用分层多阶段结合随机抽样方法,对全国(不包含西藏自治区和港、澳、台地区)30个省(自治区、直辖市)328个调查点15~69岁常住人口进行入户调查。研究采用《2017年全国中医药健康文化知识普及情况调查问卷》对调查对象接触、认知、信任和使用中医药健康文化知识的情况进行问卷调查。该研究共调查89 107人,有效问卷87 287份,有效率97.96%;其中城市人口占51.35%,农村人口占48.65%;男性占48.25%,女性占51.75%。2017年全国中医药健康文化知识普及率91.72%,阅读率89.61%,信任率89.60%,行动率55.53%。研究发现,年轻群体、高文化程度居民、未患慢性病群体的中医药健康文化知识普及情况更优。建议加强针对重点地区、重点人群的中医药健康文化普及工作,针对不同地区人群开展差异化中医药健康教育,内容与形式相结合,打好大众媒体组合拳。

To continuously track and analyze the popularization and change trend of traditional Chinese medicine(TCM) health culture knowledge, so as to provide scientific basis for formulating relevant policies, strategies and measures for popularizing Chinese medicine health culture knowledge. In this study, PPS combined with random sampling method was used to survey residents aged between 15 and 69 in 328 survey sites in 30 provinces, autonomous regions and municipalities(excluding Tibet Autonomous Region, Hong Kong, Macao and Taiwan). In the study, a standardized questionnaire was used to survey the contact, cognition, trust and use of Chinese medicine health culture knowledge. A total of 89 107 people were respondent in this study, including 87 287 valid questionnaires, with an effective rate of 97.96%. Among them, the urban residents accounted for 51.35%, rural residents accounted for 48.65%;males took up 48.25%, and females took up 51.75%. In 2017, the national Chinese medicine health culture knowledge popularization rate was 91.72%, the reading rate was 89.61%, the trust rate was 89.60%, and the action rate was 55.53%. The study found that TCM health culture knowledge was more popular among young people, high-education residents and non-sickness groups. It is recommended to strengthen the popularization of traditional Chinese medicine in key areas and key populations, provide differentiated Chinese medicine health education to population in different areas, and cooperation with mass media to provide diversified contents and forms.