繁荣与隐忧:大学生知识付费行为调查研究

Prosperity and Hidden Worries: An Investigation on Knowledge Payment Behavior of College Students

"互联网+"时代催发的知识付费大潮正在重构大学生在线学习行为模式。研究对大学生知识付费行为的概念、特点及发展脉络进行了梳理,并持续跟踪访谈61名大学生知识付费个体,研究发现:大学生知识付费内容"底层化"、"碎片化"倾向严重,行为缓解主体"焦虑"胜于获取知识本身,由此衍生的"网络社群"知识传输模式正在逐步蚕食传统课程知识传授的主渠道地位。研究认为,构成大学生"知识付费"现象及其背后问题的生成机理是市场逻辑、社会逻辑和技术逻辑共同作用的结果。研究在充分认清大学生网络自主学习主体地位的基础上,以发展的视角从基于网络学习的大学生主体性思维彰显、知识付费产业的发展和对网络自主学习行为趋势的研判等维度对知识付费未来的价值反思和实践路径进行了探索。

The tide of paying for knowledge triggered by the "Internet +" era is restructuring the online learning behavior model of college students. The research has sorted out the concept, characteristics and development context of college students’ knowledge payment behaviors, and has continued to follow up and interview 61 college students’ knowledge payment individuals. The research finds that the content of college students ’knowledge payment content is" bottom-level "and"fragmentation ", and behavior relief subjects "Anxiety" is better than acquiring knowledge itself, and the derived "network community" knowledge transmission mode is gradually eating away at the status of the main channel of traditional curriculum knowledge transmission. It is considered that the formation mechanism of college students’ "knowledge payment" and the problems behind it are the result of the combined effect of market logic, social logic and technical logic. On the basis of fully understanding the subjective status of online autonomous learning of college students, the research focuses on the future of knowledge paying from the perspectives of development, such as the subjective thinking of college students based on online learning, the development of the knowledge payment industry, and the research and judgment of online autonomous learning behavior trends. The value reflection and practical rationale were explored.