非遗文化在波普风格潮牌包装设计中的应用

Application of Intangible Cultural Heritage in Pop Style Fashion Brand Packaging Design

目前西方"潮"文化席卷中国,而本土潮流品牌发展薄弱,缺乏文化内涵且设计形式单一,在文化自信的视域下,立足于中国博大精深的中华文化背景,将非遗文化的艺术形式引入到本土潮牌设计当中,将波普的特色风格与中国的文化优势相结合,针对本土潮流品牌,探讨以包装设计为载体的非遗文化与波普艺术的结合与应用研究,发掘具有代表性的本土潮牌文化,为传统文化与西方艺术的交流融合提供新的思路,为实现非遗文化及本土潮流品牌包装设计的创新发展提供一定的理论依据。

At present, the western Fashion culture swept through China, and the development of local trend brand is weak, lack of cultural connotation and design form is single. in the view of cultural self-confidence, based on China’s broad and profound Chinese cultural background, the art form of non-relic culture into the local tide brand design In this, the characteristic style of Popp and China’s cultural advantages, for the local trend brand,to explore the packaging design as the carrier of the combination and application of the combination and application of the study,explore the representative local tide brand culture, for the traditional culture and Western art exchange and integration to provide new ideas, In order to realize the innovative development of non-residual culture and local trend brand packaging design, it provides a certain theoretical basis.