传统手工艺中“拙”文化在包装设计中的应用

The Application of "Clumsy" Culture in Traditional Handicraft in Packaging Design

基于文化自信政策感召,挖掘传统手工艺中深层次的拙文化表现理念,从古拙淳朴的表现方式、生态观念、意境美学、技艺传承等角度结合现代包装设计理念进行分析;通过对传统手工艺与现代包装设计的特征进行分析提炼,在两者诸多相通领域进行互动研究,通过一系列具体的方式方法探究,为融合之途径进行论述。

Based on policy call of the cultural self-confidence, by excavate the deep-rooted clumsy cultural expression ideas in traditional craftsmanship, and analyze it from the perspective of ancient clumsy and simple expression, ecological concepts, artistic conception aesthetics, and inheritance of skills;The characteristics of handicrafts and modern packaging design are analyzed and refined, and interactive research is conducted in many areas where the two are in common, we discuss the way of integration through a series of specific methods.