网络舆情演化与舆情焦点转移:一个实证研究

Evolution and Focus Shift of the Network Public Opinion:an Empirical Study

以B市突发公共事件引发的网络舆情为例,通过详实的数据,从传播媒介、传播过程、舆情焦点三方面对舆情演化进行了分析。经过分析发现,在传播媒介层面,传统媒体在舆情传播中仍占据主导地位,而且立体媒体的传播效果要超过平面媒体;在信息传播过程中,政府发挥了主导作用;在舆情焦点上,次生舆情的出现使舆情焦点发生了偏离,它的产生主要源于政府行为和公众认知之间的不匹配,以及一些媒体的刻意引导。

The network public opinion from public emergencies in city B used as an example,this paper analyzes the evolution of the opinion from three aspects of media,process and its focus based on detailed data.It is found that for the communication agencies,the traditional media is still predominant in the public opinion communication,where the three-dimensional media is more effective than the print one.During the process of information communication,the government plays a leading role.As for the public opinion focus,the emergence of secondary public opinion shifts the focus,which is mainly caused by the mismatch between government behaviors and public perception,as well as the deliberate guidance of some media.