苏州非遗特色小镇与苏绣文化传播的创新发展

Suzhou Intangible Cultural Heritage Town and the Innovative Development of Suzhou Embroidery Culture Communication

近年来,非遗与旅游的良性互动为非遗的传承传播带来多层面的有益作用,苏绣是优秀的民族传统工艺之一。对于推进"非遗+旅游",苏州的非遗特色小镇将苏绣非遗项目与当地生产生活密切关联,形成了独特的苏绣文化符号或人文特征,彰显了区域文化特色,有较广泛的传承人队伍并开展经常性的传承活动。苏州的苏绣小镇与旗袍小镇深度发掘苏绣非遗文化资源的创新动能,在小镇建设过程中发挥苏绣与丝绸文化资源的创造性转化与创新发展,为苏绣文化传播提供更多元的可能性。小镇成功将苏绣非遗资源与旅游相关业态有机融合而形成独具特色的文化旅游品牌活动,具有广阔的文化旅游发展空间。

In recent years,the positive interaction between ICH and tourism has brought many beneficial effects to the inheritance and spread of ich.Suzhou embroidery is one of the excellent traditional national crafts.With regard to the promotion of"ICH+tourism",the feature towns in Suzhou closely link the project with local production and life,forming unique cultural symbols or humanistic features of Suzhou embroidery and highlighting the regional cultural characteristics,there is a broader contingent of successors and carry out regular succession activities.Suzhou embroidery towns and Qipao towns in Suzhou deeply explore the creative power of the cultural resources of Suzhou embroidery and silk,and bring into play the creative transformation and innovative development of the cultural resources of Suzhou embroidery and silk in the process of town construction,to provide more diversified possibilities for the spread of Suzhou embroidery culture.The town has successfully integrated Suzhou embroidery heritage resources and tourism-related industry forms to form a unique cultural tourism brand activities,with a broad space for cultural tourism development.