“乡愁”语境中特色小镇的民俗应用与影像表达

Folklore Application and Image Representation in Context of Nostalgia in Construction of Characteristic Town

重视和研究"乡愁"语境中的城镇化建设过程,对于弘扬中华传统文化具有重要的价值和现实意义。文章以纪录片《记住乡愁》的浙江省乌镇、南浔镇和陕西省漫川关镇为例,关注特色小镇中的民俗文化和其居民在商品经济生活中的文化选择,探讨了中国人的时代精神与心灵归属。依靠民俗文化的传承与应用,特色小镇居民在新的时代激活了当地的文化记忆,连缀起古老的历史和当下的民俗生活。从民俗学的立场来看,为了适应新环境和新语境而产生的民俗传承与应用,是值得研究的"民俗主义"现象。民俗和民俗主义为特色小镇提供了群体情感支撑、创意智慧支撑、认同心理支撑、以及气质氛围支撑,促进了特色小镇形成独有的神韵。

In the development of modernization, the documentary "Remember Nostalgia" focuses on folk culture and residents in small towns, for example, Wuzhen, Nanxun and Manchuanguan. In the process of construction and development, local people choose their folk symbols and traditional arts to represent local characteristics. They make contemporary choice of life in the commodity economy according to the history of ancient cultural memories. On the perspective of folklore, the innovation and representation of traditions is "folklorism",adapting to new environment and new context in modern society. In the inheritance and vicissitudes, Chinese folklore provides people emotional support, creative intelligence support, identities psychological support, and cultural atmosphere support to promote characteristics towns’ unique charm.