新闻报道视角下进博会效应及维度研究--基于《解放日报》有关文本的分析

Research on the Effects and Dimensions of China International Import Expo from the Perspective of News Reports:Based on Content Analysis of Relevant Texts in Jiefang Daily

作为世界上第一个以进口为主题的国家级展会,中国国际进口博览会(以下简称"进博会")已成功举办了两届。自首届进博会举办以来,国内外各大媒体对进博会进行了大量报道。本文搜集了2018年11月1日至2019年11月23日间,《解放日报》关于首届及第二届进博会的新闻报道文本,研究了媒体视角下的进博会效应及特征。采用文本分析法,进行定量化的分析可以发现,《解放日报》有关新闻报道显示媒体报道的关注点与国家对于进博会举办的原本期望基本一致,进一步的分析表明,新闻报道视角下进博会的整体效应呈现出不同的层次,进博会在发挥基本的交易平台作用、彰显国家战略的同时,对内有利于展会服务和营商环境的改善和提升,对外凸显了国际间贸易往来以及友好合作的价值主张,强调了中国对于开放、创新、合作的重视程度。

As the world’s first national exhibition with the theme of"import",China International Import Expo(hereinafter referred to as CIIE)has been successfully held twice.It has raised mass media coverage domestically and internationally.This paper has collected news reports with regard to the first and second CIIE in Jiefang Daily from Nov.1st 2018 to Nov.23rd 2019.Then,it analyzes the effects and characteristics of CIIE from media’s perspective.By using the methods of content analysis and quantitative analysis,the relevant reports in the Jiefang Daily show that the focus of media reports is basically consistent with the original expectation of China for holding CIIE.The further analysis also indicates that from the perspective of news reports,the overall effect of CIIE presents in various levels.While playing role of basic trading platform and demonstrating the national strategy,CIIE internally brings benefits to the improvements and promotion of exhibition service as well as the business environment.Also,it highlights the value proposition of international trade and friendly cooperation,which emphasizes the importance that China has attached to openness,innovation and cooperation.