基于旅游地生命周期理论的社区居民旅游感知研究——以高埔岗旅游聚集区为例

Research on the Tourism Perception of Community Residents based on the Theory of Tourism Destination Life Cycle--Take Gaopu Gang Tourist Area as an Example

居民的旅游感知和态度是影响旅游目的地发展的关键因素,负面的感知和态度将引发消极的情绪和行为,进而导致大量的问题。本文应用旅游地生命周期理论,厘定了旅游地发展周期的阶段划分方式,假设了旅游地生命周期六阶段对应的居民感知与态度模型,以河源市高埔岗旅游发展聚集区为例,判断其发展处于生命周期的快速发展阶段,社区居民的旅游感知和态度显著趋于正向,验证旅游地生命周期所处的发展阶段与感知和态度的对应性关系。

Residents’ tourism perceptions and attitudes are the key factors affecting the development of tourism destinations.Negative perceptions and attitudes will cause negative emotions and behaviors,which will lead to a large number of problems.Applying the theory of tourism destination life cycle,this paper de-termines the division of different development stages of tourism destination life cycle,and assumes the re-lationship model between six development stages and residents’ perception and attitude.Then,taking Gaopu Gang tourist area of Heyuan City as an example,it is judged that it is in the rapid development stage of its life cycle,and the tourism perception and attitude of community residents tend to be significantly positive.Finally,it verifies the corresponding relationship between the development stage of tourism destination life cycle and perception and attitude.