新消费环境下,畲族文创服饰产品的市场分析与设计提升研究

Exploration on the Market Analysis and Design Improvement of She Nationality Cultural and Creative Apparel Products Under the New Consumption Environment

本文通过分析新消费环境的市场变化,对畲族文创服饰产品的提升设计做出了新的思考,基于体验式设计理念,探索畲族文创服饰产品的创新设计方法,满足新消费环境下的市场需求,实现产品实用的物质属性与愉悦体验、文化认同的精神属性双重需求。通过研究畲族文化元素理论与服饰产品的体验设计形式,探究畲族文创服饰产品的设计与开发原则以及实践方法,为新消费环境下的畲族文创服饰产品的设计提升研究提供更系统的理论支持。

By analyzing the market changes in the new consumer environment,this article makes new thoughts on the promotion design of She nationality cultural and creative apparel products.Based on the experiential design concept,it explores the innovative design methods of She nationality cultural and creative apparel products to meet the new consumer environment Market demand,to achieve the dual needs of practical material attributes of products and spiritual attributes of pleasant experience and cultural identity.By studying the theory of She’s cultural elements and the form of experience design of apparel products,the design and devel-opment principles and practical methods of She’s cultural and creative apparel products are explored to pro-vide more systematic theoretical support for the research and promotion of the design and development of She’s cultural and creative apparel products in the new consumer environment.