摘要
德里罗的小说《白噪音》展现了后现代社会的种种问题,特别是当代美国人在商业社会中的严重焦虑。书中大量购物场景的描写,体现了超市对美国人生活的深刻影响。从购物行为、购买力、包装与广告、商品陈列四个方面来看,现代超市在这部作品中表现出深刻的社会心理意义——故事中的人们通过在超市的购物行为来建构自己的身份,并通过购买力来体现自身的价值;商品的包装与广告在培植消费者购买欲望的同时,操纵和奴役了后者的思想,而超市货物的陈列方式,则代表了现代人的生活秩序与规则,能够给购物者一种强烈的安定感。
White Noise,written by Don DeLillo,shows various problems in a postmodern society,especially contemporary Americans’anxiety in the business settings.The novel’s abundant depictions of shopping scenes reflect the impact of supermarket on Americans’daily life.This paper attempts to explore the social and psychological significance of modern supermarkets in the novel from four perspectives,namely,shopping behavior,purchasing power,packaging and advertisement,and placement of goods.People in the story are establishing their identities through shopping and displaying their values through purchasing power;while cultivating consumers’purchasing desire,packaging and advertisement have manipulated and even enslaved their thoughts,and the way goods are placed in the supermarket represents order and rules in modern life,thus giving shoppers a keen sense of security.
作者
李锋
Feng Li(Institute of Jewish Studies,Shanghai International Studies University,Shanghai,China)
出处
《外国语言与文化》
2020年第2期40-47,共8页
Foreign Languages and Cultures
