运用AHP研究吉林省民族旅游开发潜力和发展策略

Using AHP to Study the Development Potential and Strategy of National Tourism in Jilin Province

本文从可进入性、旅游资源条件、环境条件以及社区条件四个方面出发,建立吉林省民族旅游开发潜力评价指标体系,运用AHP层次分析法和模糊打分法,对吉林省四个民族自治州的发展潜力进行综合评估并对此提出发展策略。研究结果显示:延边朝鲜族自治州和前郭尔罗斯蒙古族自治县在旅游资源条件方面具有较好的优势及具有较好的可进入性;伊通满族自治县和长白朝鲜族自治县的可进入性较差,社区条件也存在一定的缺陷。由此说明,可进入性好、旅游资源富集、政府政策支持、社会经济较强的地区旅游综合发展潜力指数相对较高。

National tourism development potential index system is established from four aspects of accessibility, tourism resources, environment and community conditions. AHP analytic hierarchy process(AHP) and fuzzy scoring method are used to make a comprehensive evaluation of the development potential of four national autonomous regions in Jilin province and put forward the development strategy. The research results show that Yanbian Korean Autonomous Prefecture and Qian Gorlos Mongolian Autonomous County have good advantage in the condition of tourism resources and have good accessibility, Yitong Manchu Autonomous County and Changbai Korean Autonomous County have poor access, community conditions also have some defects. In general, the regional tourism comprehensive development potential index is relatively high, which have good in nature, rich in tourism resources, government policy support and social economy.