浅析淮安市创意休闲观光农林业发展模式

The Development Mode of Creative Leisure Sightseeing Agriculture and Forestry in Huai’an City

创意休闲观光农林业对解决三农问题意义重大。文章分析了淮安市创意休闲观光农林业发展中存在的资金渠道单一、功能拓展不足、产业发展规划缺乏、配套设施粗放、品牌影响力不够、农民主人翁意识不强、产业链不长等问题。从农林业与旅游产业结合的创意模式角度出发,提出了淮安市创意休闲观光农林业6种创意模式途径,分别是"七彩花卉+婚庆产业=浪漫家园"模式、"多样苗木+休闲娱乐=创意绿化情景样板间"模式、"生态林业+运动养生=丛林运动养生园"模式、"瓜果业+童心体验=童话瓜果王国"模式"、水产业+渔乐体验=百渔乐园"模式"、传统工艺+民俗情景体验=古景再现乐园"模式。得出了创意休闲观光农林业要通过合理制定建设发展规划、全面提升农民的主人翁意识、多方拓宽资金渠道和鼓励多种经营、打造特色品牌效应、加强品牌营销、延长产业链、健全完善配套和服务体系建设、大量构建人才支撑体系、提升从业人员素养等措施才能实现纵深、可持续发展。

Creative leisure sightseeing agriculture and forestry is of great significance to the Sannong issue(agriculture,rural area and farmer).The study analyzed the problems of single funding channel,insufficient function expansion,lack of industrial development planning,extensive supporting facilities,insufficient brand influence,weak sense of ownership of farmers,and short industrial chain in the development of creative leisure sightseeing agriculture and forestry in Huai’an City.From the perspective of the creative model combining agriculture,forestry and tourism industry,the study proposed six modes of creative leisure sightseeing agriculture and forestry in Huai’an,including"Colorful Flower+Wedding Industry=Romantic Home"mode,"Diversified Seedlings+Leisure Entertainment=Creative Green Scenario Model Room"mode,"Ecological Forestry+Sports Health=Jungle Sports Health Park"mode,"Fruit Industry+Kids’Experience Activity=Fairy Tale Fruit Kingdom"mode,"Aquaculture+Fishery Experience=Fishery Paradise"mode,"Traditional Craft+Folk Scenery Experience=Ancient Scene Reappearing Paradise"mode.It is concluded that creative leisure sightseeing agriculture and forestry should formulate rational construction and development plans,comprehensively enhance farmers’sense of ownership,broaden the channels of funds and encourage diversified operations,create distinctive brand effect,strengthen brand marketing,extend the industrial chain,and improve the supporting facilities.In addition,we must strengthen the service system and build talent support to ensure the sustainable development of creative leisure sightseeing agriculture and forestry.