观澜湖高尔夫马拉松发展模式研究

Research on Development Models of Mission Hills Golf Marathon

中国高尔夫马拉松赛事发展历程尚短,以"观澜湖高尔夫马拉松"为主要案例,研究2004年-2018年的赛事数据资料,分析高尔夫马拉松赛事的发展现状,探索高尔夫马拉松赛事模式,以期为促进高尔夫马拉松赛事的推广提供参考。优化高尔夫马拉松的赛事报名系统,建立球员差点数据库,加强高尔夫铁人挑战赛的宣传力度,塑造国内外知名赛事品牌,促进高尔夫马拉松赛事文化的建设。

The development history of Chinese golf marathon is still short. Taking Guanlan Hills Golf Marathon as the main case,this paper studies the data of the races from 2004 to 2018,analyzes its development status and explores its mode,hoping to provide references for the promotion of golf marathon events. It is necessary to optimize the registration system of golf marathon events,establish a handicap database for players,strengthen the propaganda of the golf elite challenge events,create well-known brands at home and abroad and promote the construction of the golf marathon race culture.