我国民族地区文化消费特点、现状与潜力发掘研究

A Study of the Characteristics,Status Quo and Potential of Cultural Consumption in China's Ethnic Minority Regions

文化产业的发展离不开文化消费。就目前我国民族地区文化消费市场的一般情况而言,具有如下突出特点:一是民族文化消费多具有超消费的文化心理意义;二是民族文化语境造就了民族文化消费心理和习性;三是民族地区民众对于本民族文化易发审美疲劳。当前我国民族地区文化消费现状为:民族地区文化消费深受当代大众文化影响;民族地区文化旅游产品吸引大量外来消费。民族地区文化消费和文化产业潜力可观,要通过提升内容创意、推广智慧运营、提供优质服务、严格市场管理以及落实“文化扶贫”等一系列手段进行发掘。对于我国这样一个多民族国家,要使民族地区文化消费和民族文化协同发展。

The development of culture industry is inseparable from cultural consumption.Generally speaking,cultural consumption in ethnic minority areas of China has the following characteristics:first,ethnic cultural consumption often has the cultural psychological significance of excessive consumption;second,the ethnic cultural context brings up the consumption psychology and habits of an ethnic culture;third,people in ethnic minority areas are prone to aesthetic fatigue.The present situation of cultural consumption in ethnic minority regions of China is as follows:cultural consumption is deeply influenced by contemporary mass culture;cultural tourism products attract a large amount of foreign consumption.Cultural consumption and culture industries in ethnic minority areas of China have considerable potential,which should be explored through a series of means such as promoting creativity and smart operation,providing quality services,and implementing strict market management and culture-based poverty alleviation.China is a multi-ethnic country and should make a balanced development of cultural consumption and ethnic cultures in its ethnic minority areas.