传统媒体转型之路与新媒体融合发展研究

Research on the Transformation of Traditional Media and the Integration of New Media

进入互联网时代后,传统媒体的受媒大众逐渐减少,人们获取信息的途径逐渐由传统媒体转向新媒体方向,在此背景下,传统媒体正在寻求与新媒体的融合发展,试图运用新媒体的技术手段维持传统媒体的媒介地位。本文围绕"新华15秒"案例进行,分析融合之路中存在的问题,并针对这些问题提出以下几个建议:首先改变旧想法,适应新形态;其次加强人才引进善于创新;最后完善机制体制。

After entering the Internet era, the number of media recipients of traditional media has gradually decreased, and people’s access to information has gradually changed from traditional media to new media. In this context, traditional media are seeking the integration and development with new media, trying to maintain the media status of traditional media by using new media technology. Based on the case of "Xinhua 15 seconds", this paper analyzes the problems existing in the way of integration, and puts forward the following suggestions: first, change the old ideas and adapt to the new form;second, strengthen the talent introduction and innovation;finally, improve the mechanism and system.