网络环境下高职院校图书馆宣传工作探析--以江苏商贸高职院校为例

On the Publicity Work of Higher Vocational College Library under the Network Environment——Take Jiangsu Vocational College of Business as an example

通过对图书馆当前宣传推广工作现状的研究,指出了目前宣传推广工作中存在的宣传意识不强、宣传模式单一等四点不足之处,提出了提升主动服务意识,增加互动环节设计,树立品牌意识等改进措施。

Based on the study of the current situation of the library's publicity and promotion work,this paper points out four deficiencies in the current publicity and promotion work,such as weak awareness of publicity and single publicity mode,and puts forward some improvement measures,such as enhancing the active service awareness,increasing the design of interaction links,and establishing the brand awareness.