基于数字化营销能力的营销专业人才培养模式研究

Research on the Training Mode of Marketing Professionals Based on the Ability of Digital Marketing

本文通过剖析数字营销的本质,结合大数据营销环境下对营销人员新的综合能力的要求,提出本科层次市场营销专业学生培养的具体改革措施,促使学生能将市场营销学理论方法与实践紧密结合,提升竞争力。

Based on the analysis of the essence of digital marketing, combined with the requirements of new comprehensive ability of marketing personnel under the environment of big data marketing, this paper puts forward specific reform measures for the cultivation of undergraduate level marketing students, so as to promote the students to combine the theory and practice of marketing closely and enhance their competitiveness.