电商扶贫背景下乡镇果蔬电商品牌化运营的思考--以宿迁DZ村为例

Thoughts on Branding Operation of Township Fruit and Vegetable E-commerce under the Background of E-commerce Poverty Alleviation--Taking Suqian DZ Village as an Example

农村电子商务在不断实践中,拉动了各行各业经济发展,成为了新时期乡镇经济发展的趋势和缩影。其中,乡镇果蔬电商虽占据部分市场,却仍然存在一定的挑战和机遇。在精准扶贫前提下,电子商务作为新时期农村扶贫攻坚的战略选择,对于建设乡镇果蔬电商、实现精准脱贫具有重要导向作用。本文从乡镇果蔬电商的发展现状和困境分析,提出有关乡镇果蔬电商品牌化运营策略,为电商扶贫背景下的乡镇果蔬电商提供解决问题的方案。

In the continuous practice of rural e-commerce, it has stimulated the economic development of all walks of life and has become the trend and epitome of the economic development of townships and towns in the new era. Among them, although township and village fruit and vegetable e-commerce occupy some markets, there are still certain challenges and opportunities.Under the premise of accurate poverty alleviation, e-commerce, as a strategic choice for rural poverty alleviation in the new era, plays an important guiding role in building township and village fruit and vegetable e-commerce and achieving accurate poverty alleviation. This paper analyzes the development status and dilemma of township and village fruit and vegetable ecommerce, and proposes a brand-oriented operation strategy for township and village fruit and vegetable e-commerce, and provides solutions for township fruit and vegetable e-commerce under the background of e-commerce poverty alleviation.