设计引领生活——以贵阳旭辉观云项目为例

Design leads life: taking Xu Hui Guan Yun Project in Guiyang as example

目前居住区设计现状在高周转、金融属性高的背景下,开发商大都追求极致货值,一切以营销为导向。地产追求利润,设计时间被大幅度压缩,直接导致规划设计千篇一律,设计缺少情怀及生活向往,居住质量不高,忽视了人们对于美好生活环境的渴望与追求。目前好多社区只是简单的满足居住功能,离居住品质还有很长的路要走。随着社会经济的发展,人们对于健康生活、居住品质、信息化、物流、邻里交流空间等需求越来越高。地产行业从黄金时代转入白银时代,竞争加剧,开发商对于设计品质也要有强烈的追求,才能在市场下行的背景下得以发展。设计是生活的载体,它来自生活,更要引领生活。在这样的背景下,设计是最有效率的途径,我们希望运用优秀的设计来美好生活,提供美好的生活场景,构建美好社会生活。

the current status of residential design in the context of high turnover, high financial attributes, developers mostly pursue the ultimate value of goods, all with marketing as the guide. The pursuit of profit in real estate, the design time is greatly compressed, which directly leads to the sameness of planning and design. The design lacks feelings and life yearning, and the living quality is not high, which ignores people’s desire and pursuit for a better living environment. At present, many communities just simply meet the living function, living quality is still a long way to go. With the development of social economy, people’s demand for healthy life, living quality, information, logistics, neighborhood communication space and so on is getting higher and higher. As well as the real estate industry from the golden era to the silver era, competition intensified, developers also need to have a strong pursuit of design quality, in order to be able to develop in the context of the market downturn. Design is the carrier of life, it comes from life, but also to lead life. In this context, design is the most efficient way. We hope to use excellent design to create a better life, provide a better life scene and build a better social life.