互联网技术在融媒体广电领域中的运用探究

Research on the Application of Internet Technology in the Field of Rongmedia Broadcasting

近年来,网络媒体、手机媒体和数字电视等媒体已成为人们生活的一部分,作为主流媒体的广播电视开始被边缘化,但是广播电视媒体的权威性、舆论引导性一直都还在,如何让广播电视媒体顺应时代的发展,继续发挥主流媒体作用是当前必须思考的问题。笔者从新媒体的角度出发,思考网络技术的意义,探究互联网技术在融媒体广电领域中的运用,旨在让更多的受众群体重新接受广播电视媒体。

In recent years,network media,mobile media,digital TV and other media have become a part of people's life.As the mainstream media,radio and television have been marginalized,but the authority and guidance of public opinion of radio and television media are still there.How to make the radio and television media adapt to the development of the times and continue to play the role of mainstream media is a problem that must be considered at present.From the perspective of new media,the author thinks about the significance of network technology,explores the application of Internet technology in the field of media,radio and television,in order to make more audience groups accept radio and television media again.