大数据时代高校社会主义核心价值观传播策略探析

Analysis on the Communication Strategy of Socialist Core Values in Colleges and Universities in the Era of big Data

党的十九大报告中指出“全面贯彻落实社会主义核心价值观,不断增强意识形态话语权与主导权”的要求,大数据作为能快速在海量数据中获取有价值的信息的技术,正不断的改变人们的工作、学习和生活,不仅是高校进行社会主义核心价值观传播的时代环境,也是一种传播技术,对于当下提高高校社会主义核心价值观传播的科学性、精准性和个性化来说是必然利器。

The report of the 19th National Congress of the Communist Party of China points out that"carrying out the socialist core values in an all-round way",Big Data as a technology that can quickly capture valuable information in massive amounts of data,It is undoubtedly a necessary tool for the scientific,accurate and personalized dissemination of socialist core values in colleges and universities,Big data is constantly changing people's work,study and life.It is not only an era environment for universities to disseminate core values,but also a communication technology.