两级物流服务商参与的供应链质量激励机制研究

Research on the Quality Incentive Mechanism of Supply Chain with the Participation of Two-echelon Logistics Service Providers

两级物流服务商参与的供应链存在围绕产品质量以及物流服务质量控制的挑战。基于两级物流服务商参与的供应链质量特殊性设计了零售商主导下静态激励与动态激励相结合、个体单独激励与团队激励相结合的质量激励机制。研究表明:零售商对LSI的物流服务质量激励强度将影响LSI对FLSP的物流服务质量激励强度;相比个体单独激励而言,零售商对制造商以及LSI的团队激励降低了整个供应链的质量努力水平以及零售商的期望收益,且采用个体单独激励与团队激励相结合的质量激励机制并未使得制造商与LSI提高质量努力水平,因此,零售商缺乏提供团队激励的积极性;相比静态激励而言,当激励强度调节系数满足一定条件时,动态激励可以提高制造商的质量努力水平和零售商的期望收益;同时,零售商可通过改变激励强度调节系数来有效激发声誉效应、弱化棘轮效应,从而平衡自身期望收益最大化与整个供应链质量努力水平最大化的目标,也即相比静态激励而言,动态激励机制更具优势。

There are challenges around the quality control of product and logistics service in the supply chain with the participation of two-echelon logistics service providers.Based on the particularity of supply chain quality under the participation of two-echelon logistics service providers,a quality incentive mechanism is designed,which combines static and dynamic incentive mechanism,individual and team incentive mechanism.The results show that the incentive intensity of retailers to LSI will affect the incentive intensity of LSI to FLSP.Compared with individual incentive mechanism,retailers'team incentive to manufacturers and LSI reduces the quality effort level of the whole supply chain and retailers'expected revenue;meanwhile the combination of individual and team incentive mechanism does not improve the quality effort level of manufacturer and LSI.Therefore,the retailer lacks the enthusiasm to provide team incentive mechanism.Compared with static incentive mechanism,dynamic incentive mechanism can improve the quality effort level of manufacturer and the expected revenue of the retailer,when the adjustment coefficient of incentive intensity meets certain conditions.At the same time,the retailer can effectively stimulate the reputation effect and weaken the ratchet effect by changing the adjustment coefficient of incentive intensity,so as to balance the goal of maximizing its expected revenue and maximizing the quality effort level of the whole supply chain,that is,compared with the static incentive mechanism,the dynamic incentive mechanism has more advantages.