微信公众号在高职院校思想政治教育工作中的应用

The Application of WeChat Official Account in Ideological and Political Education in Higher Vocational Colleges

随着时代的发展,微信公众号已成为高职院校开展思想政治教育工作的新载体和新平台。微信公众号对当代大学生的思想政治引导具有重要作用,但在运行过程中仍存在一些问题。在对微信公众号的特点及存在问题进行分析的基础上,探究微信公众号融入高职院校思想政治教育工作的有效途径,以期为高职院校思政教育工作提供借鉴。

With the development of the times,WeChat official account has become a new carrier and platform for vocational colleges to carry out ideological and political education.WeChat official account plays an important role in the ideological and political guidance of contemporary college students,but there are still some problems in the process of operation.Based on the analysis of the characteristics and problems of WeChat official account,this paper explores the effective ways for WeChat official account to integrate into the ideological and political education of higher vocational colleges,with a view to providing reference for ideological and political education in higher vocational colleges.