疫情防控期间省级档案馆微信公众平台热点推文解析

Practice and enlightenment of WeChat public platform of provincial archives during epidemic prevention and control

新冠肺炎疫情防控期间,各省级档案微信平台发布了一系列推文。通过考察2020年1月22日至3月22日各省级档案馆微信公众平台推文数量、推文内容、内容受欢迎程度,探讨在面临重大突发事件等重大活动时省级档案微信平台如何推送文章,更好地促进档案信息传播,服务社会。进一步明确档案微信平台在应对突发事件时,需要及时推送档案消息,促进档案信息传播,讲好档案故事。

During the prevention and control of novel coronavirus pneumonia epidemic, various provincial archives Wechat platforms issued a series of tweets. By investigating the number, content and popularity of tweets on Wechat public platforms in provincial archives from January 22 to March 22, 2020, this paper discusses how to better release tweets in the face of major emergencies and other major activities, so as to better promote the dissemination of archival information and serve the society. It is further clarified that when responding to emergencies, the archive WeChat platform needs to push archive news in a timely manner and promote the dissemination of archive information tell a good archival story.