探析电媒时代视觉设计呈现形式之变化

THE PAPER ANALYZES THE CHANGES OF VISUAL DESIGN IN THE ERA OF ELECTRONIC MEDIA

为设计师拥有更加多样化的展现平台,促进设计行业的发展。试图分析新电子媒介时代较之传统媒介时代视觉传达设计呈现形式的诸多变化,进而分析电子媒介时代下视觉传达设计的优势和局限性。得出三种典型变化:影像动态化、交互双向式、立体多维性。以上变化为当今社会新媒介如何更好地融入视觉传达设计提供更好地发展方向。

To provide a more diversified presentation platform for designers and promote the development of the design industry.To analyze the changes of visual communication design in the new electronic media age compared with the traditional media age,and then to analyze the advantages and limitations of visual communication design in the electronic media age.Three kinds of typical changes were obtained:dynamic image,interactive bidirectional image and three-dimensional multi-dimensional image.The above changes provide a better development direction for how to better integrate new media into visual communication design in today’s society.