结构主义特征在海报设计中的体现

THE EMBODIMENT OF STRUCTURALISM IN POSTER DESIGN

以结构主义的思维方式来提高对海报设计的认识。简述结构主义的起源、发展以及结构"整体性"、"转换性"、"自我调节性"三大特征,总结了在海报设计中,各个要素对于海报构成的作用。以具体的海报设计作品为例,分析结构主义的特征是如何运用到海报的画面结构之中;海报中各个要素的构成关系是如何与结构主义的三大特征相对应。进而得出,结构主义作为一种方法论能运用于海报设计。同时,通过理解海报中的结构主义特征也能帮助设计者更好地进行海报设计。

To improve the understanding of poster design by way of structuralism thinking. This paper briefly describes the origin and development of structuralism as well as the three characteristics of "integrity", "transformation" and "self-regulation". Taking specific poster design works as an example,this paper analyzes how the features of structuralism are applied to the picture structure of posters.The constituent relations of each element in the poster can correspond to the characteristics of structuralism.Structuralism,as a methodology,can be applied to poster design. By understanding the characteristics of structuralism,designers can make better poster design.