试论“艾益生”艾制品速卖通跨境电商专营店铺的构建方案

On the Plan of Establishing“Aiyisheng”Chinese Mugwort Products Shops on Aliexpress.com

艾制品近年来需求增长迅速,我国艾制品行业发展也十分迅猛,相对应的国际增长需求还在不断加大,快速发展的艾灸产业正逐渐成为全球医疗保健市场的宠儿,然而,当前艾制品贸易以传统贸易为主,限制了艾制品的销售规模。本文拟从艾制品的产品/服务描述、行业及市场、营销策略、管理、财务预测、风险控制等方面论述"艾益生"艾制品速卖通跨境电商专营店铺的构建方案。

Recently,there is increasing of Chinese mugwort products and Chinese mugwort products are developing swiftly.Mean⁃while,the international demand keeps growing and the moxibustion in rapid expansion is more and more popular with the global health care market.However,the current Chinese mugwort products trade is mainly in traditional way,which limits the sale of Chi⁃nese mugwort products.This paper will deal with the plan of establishing“Aiyisheng”Chinese mugwort products shops on Aliex⁃press.com from the perspective of product or service description,industry and market,marketing strategy,management,financial prediction and risk prediction.